Activity 2: Benefits not Features
This content is currently locked.
Please Buy an ACCESS PASS to view all interviews, talks and online courses.
Click here for more Session information or for Support, please check out our FAQ’s.Focus session: recap on your key tools and resources so far, but let’s do another “growth-hack” and really sharpen your focus using the FAB method.
- FEATURES (e.g. a frying pan that is non-stick)
- ADVANTAGE (e.g. use less fats and oils for cooking)
- BENEFITS (e.g. tastier, healthier food with less washing-up)
Focus on your Unique Value Proposition, part 3 of your Lean Canvas and apply the FAB for deeper focus. Also make sure your Gaddie Pitch and Avatar are also focused on benefits.